AT&T TV launch
Turning a national campaign into a clear product story
For the launch of AT&T TV, I translated the national Famous Mouths campaign into digital storytelling across att.com, turning a complex new product into a clear, benefit-led experience customers could quickly understand.
Working with design partners, I helped shape the launch across homepage takeovers, landing pages, and in-app promotions, ensuring campaign storytelling and product messaging worked together seamlessly.
AT&T TV + Father’s Day
Short, playful copy promoting AT&T TV within the Father’s Day Gift Guide, aligning the product with the brand’s “stay home” messaging during the pandemic.
AT&T TV package page updates
Refined AT&T TV package descriptions to clearly highlight the key channels and features of each plan, helping customers quickly compare options and choose the right package.
