AT&T TV launch
The task
Primary writer for the AT&T TV launch on att.com, aligning site copy with the national Famous Mouths campaign and turning complex product details into clear, benefit-led messaging across:
The att.com homepage takeover
The new AT&T TV landing page
10+ high-traffic on-site modules and promotional placements
In-app promo tiles
Pricing, buy-flow and disclosure copy
The outcome
Delivered cohesive, compliant launch copy under intense timelines, producing a high performing landing page that showcased AT&T TV’s key RTBs clearly.
By the end of Q1, sales exceeded target by 15%, and customers moved smoothly from interest to sign up.
AT&T TV + Father’s Day
The task
Create a placement on the AT&T Father’s Day Gift Guide to promote AT&T TV. This was also a branding opportunity, so the focus was on short, snappy copy to highlight the product.
The result
A llight-hearted placement that highlighted the AT&T TV RTBs while also aligning with our pivoted brand message to encourage customers to stay home during the pandemic.
AT&T TV package page updates
The task
Re-write the AT&T TV Package descriptions to allow customers to better identify the which package is the right choice for them.
The result
The variations in the packages are minimal, so I had to pick out and highlight the key features and channels for each package.
