Apple device launch

Bringing a global launch to life online

Lead copywriter for the annual Apple launch on att.com, translating Apple’s global campaign messaging and AT&T offers into clear digital storytelling that helped customers understand the latest devices and choose the right upgrade.

Working with design partners and a team of writers, I helped deliver cohesive launch messaging across att.com under tight timelines.

The most recent launch drove a 30% lift in preorders, while consistently securing first-to-market status and setting new internal benchmarks for clarity and brand consistency.