Senior Copywriter | Content Strategist | Brand Voice Specialist

Creative storyteller with 15 years of experience shaping the voice of major consumer brands. I specialize in turning complex products, offers, and customer journeys into clear, engaging copy that helps people understand what matters and what to do next.

My work spans campaign concepts, product launches, customer communications, editorial content, and brand systems for companies including Xfinity, AT&T, Virgin Media, Sonesta Hotels, Bosch UK, and Business Insider.

DIGITAL COPYWRITER (CONTRACT)
XFINITY/COMCAST, New York | April 2026 – Present

  • Clarify complex internet, mobile, and promotional offers across Xfinity.com, helping customers understand plan details, value, and next steps.

  • Shape product and customer messaging for digital experiences, including error messages, offer explanations, and support content that reduces confusion.

  • Present copy recommendations to leadership and cross-functional partners, aligning feedback from design, product, marketing, legal, and channel teams while protecting clarity and voice.

  • Turn fast-moving stakeholder feedback into accurate copy updates, improving message clarity, consistency, and launch readiness across digital touchpoints.

SENIOR DIGITAL CONTENT WRITER & STRATEGIST
AT&T, New York | April 2018 – March 2026

  • Crafted brand storytelling for flagship seasonal campaigns, including Black Friday, Holiday, and Back to School, aligning copy with audience insights and business goals.

  • Shaped copy for AT&T’s flagship mobile app, crafting clear messaging across core user flows and AI Assistant features.

  • Launched AT&T TV, developing messaging across the full customer journey from discovery to in-app experience.

  • Shaped launch messaging for annual iPhone releases, creating benefit-led comparison copy that simplified decision-making.

  • Refined att.com messaging through A/B testing insights, improving clarity across product pages, landing pages, and comparison tools.

  • Partnered daily with design, product, marketing, and legal teams to move campaigns forward through shifting priorities, offer pivots, and compliance reviews.

  • Mentored offshore writers and standardized global content delivery, strengthening consistency and brand voice.

  • Co-chaired the AI Writers Initiative, building scalable frameworks for high-volume campaign work.

  • Scripted newsletters, videos, and event messaging to strengthen studio culture and elevate internal visibility.

FREELANCE DIGITAL COPYWRITER
New York | May 2016 – Present

Worked remotely with various brands, including:

  • Developed campaign copy for Sonesta Hotels across email, paid and organic social, and landing pages, turning travel offers into clear, customer-friendly promotional messaging.

  • Wrote audience-specific email campaigns for UCLA, using clear, brand-aligned storytelling and focused calls to action to engage prospective students.

  • Created internal newsletters for a large media organization, shaping a consistent, approachable voice across employee communications.

  • Reported, interviewed, and wrote feature articles for Business Insider, turning research and interviews into clear, engaging long-form stories under tight deadlines. Read my by-lines.

MARKETING COPYWRITER (CONTRACT)
Lindblad Expeditions, New York | April 2017 – October 2017

  • Developed integrated campaign and editorial copy across web, email, social, print, and outdoor, translating expedition and conservation content into clear, engaging storytelling.

  • Crafted weekly marketing emails promoting featured expeditions, combining narrative storytelling with clear calls to action.

  • Wrote headline and body copy for a billboard on The High Line highlighting Lindblad’s Galápagos conservation work.

  • Transformed daily expedition field notes into structured reports, turning raw updates into content that strengthened connection to destinations and experiences.

DIGITAL COPYWRITER
Virgin Media, Birmingham & London | September 2015 – April 2016

  • Translated broadband, mobile, and TV offerings into clear customer-facing messaging, balancing product detail with Virgin’s conversational brand voice.

  • Refined website and campaign copy to improve clarity across key customer journeys.

  • Applied inclusive writing standards and brand guidelines to high-traffic digital content, improving accessibility without losing tone or personality.

  • Partnered with UX, brand, and legal teams to deliver accurate, compliant content across digital experiences.

COPYWRITER & CONTENT SPECIALIST
Blue Chilli Group, Birmingham | May 2010 – September 2015

  • Wrote internal and external communications for Bosch UK, including newsletters, annual reports, and campaign content, balancing technical detail with clear, accessible storytelling.

  • Developed product and campaign copy for consumer brands including York Fitness, translating technical features into clear, structured messaging at point of sale.

  • Researched, wrote, and published a book of 50 entrepreneur case studies, turning interviews and field research into structured narratives for a regional economic initiative.

  • Managed multiple client briefs simultaneously in a fast-paced agency environment, delivering work across tight timelines and evolving requirements.

ACCOUNT EXECUTIVE
Blue Chilli Group, Birmingham | 2009 – 2010

  • Supported the account team across multiple client projects, managing timelines, admin tasks, and client relationships.

  • Gained early exposure to campaign delivery in a fast-paced agency environment.