Creative content and communications specialist | Storyteller | Brand voice expert
Copywriter and content strategist with 10+ years of experience producing compelling communications across print and digital platforms. Proven track record of simplifying complex messages, shaping narrative-led content, and driving engagement through tone, clarity, and audience insight.

SENIOR DIGITAL CONTENT WRITER & STRATEGIST
AT&T, New York | April 2018 – Present

  • Write digital content for seasonal campaigns and major product launches, turning complex toolkits into audience-led, accessible content.

  • Write customer-facing copy for Apple product launches and collaborate with teams to streamline workflows and maintain consistency.

  • Support a small offshore writing team to ensure quality and alignment across att.com and partner channels.

  • Script internal videos, write newsletters, and contribute to creative projects that strengthen team culture.

  • Co-chair the AI Writers Initiative, helping shape content workflows and train teams in AI-enhanced copywriting.

  • Collaborate with stakeholders across time zones to manage digital content delivery for national campaigns.

FREELANCE DIGITAL COPYWRITER
New York | May 2016 – Present

Worked remotely with various brands, including:

  • Wrote and edited email campaigns for UCLA Extension, tailoring messaging for different audience segments.

  • Produced internal newsletters for Viacom, supporting employee engagement through clear and cohesive comms.

  • Pitched, researched, interviewed, and wrote feature articles for Business Insider under tight deadlines. Read my by-lines.

MARKETING COPYWRITER (FTC)
Lindblad Expeditions, New York | April 2017 – October 2017

  • Delivered marketing content across email, web, print, and outdoor media, aligning tone and voice across formats.

  • Turned crew field notes into daily reports, using narrative techniques to capture and share the onboard experience.

  • Worked closely with designers to ensure consistency across creative materials.

DIGITAL COPYWRITER
Virgin Media, Birmingham & London | September 2015 – April 2016

  • Wrote digital content aligned with tone of voice guidelines and contributed to a smoother customer experience.

  • Helped refine style guides and supported accessibility best practices.

  • Advised UX, legal, and brand teams on tone and messaging.

COPYWRITER & CONTENT SPECIALIST
Blue Chilli Group, Birmingham | May 2010 – September 2015

  • Wrote internal communications for Bosch UK and created branded content across digital platforms.

  • Produced stories and case studies for Wychavon District Council’s Grow in Wychavon project.

  • Maintained tone of voice and messaging consistency across client websites and social channels.

ACCOUNT EXECUTIVE
Blue Chilli Group, Birmingham | 2009 – 2010

  • Supported the account team across multiple client projects, managing timelines, admin tasks, and client relationships.

  • Gained early exposure to campaign delivery in a fast-paced agency environment.