Lindblad Expeditions
Contract copywriter for Lindblad Expeditions, crafting multi-channel campaigns across print, digital, email and outdoor media.
Not everything happens in a New York minute High Line billboard
To promote Lindblad’s Galapagos conservation partnership with the Turtle Conservancy, I wrote the headline for a High Line billboard, juxtaposing NYC’s nonstop pace with the deliberate work of conservation to spark curiosity among thousands of passersby.
Weekly emails series
Featured itineraries:
Sent to coincide with printed brochure mailings, these weekly emails showcased upcoming expeditions. I wrote subject lines, preheaders and body copy that balanced vivid imagery with narrative-driven detail, and partnered with designers to ensure every campaign felt on-brand and driven by wanderlust. These emails were sent the same week our printed brochures arrived at customers homes, so we were hoping to capitalize on excitement and wanderlust to drive sales.