Lindblad Expeditions
Bringing expedition stories to life across campaigns
Contract copywriter for Lindblad Expeditions, creating campaign storytelling across print, digital, email, and outdoor media.
To promote Lindblad’s Galápagos conservation partnership with the Turtle Conservancy, I wrote the headline for a billboard on The High Line, contrasting New York’s nonstop pace with the deliberate work of conservation to spark curiosity among thousands of passersby.
Weekly emails series
Featured itineraries:
Weekly marketing emails promoting upcoming expeditions, timed to coincide with Lindblad’s printed brochure mailings. I wrote subject lines, preheaders, and body copy that paired vivid imagery with narrative storytelling, bringing each destination to life and encouraging readers to imagine themselves there.