Brand exercise: Baked by Melissa
A concept exploring how Baked by Melissa could promote a seasonal cupcake collection through playful, product-forward storytelling across homepage, product pages, and email.
This was a personal concept created to explore brand voice and campaign messaging and was not published on the site.
Concept: Homepage hero
Concept: Product page copy
Concept: Email
Subject line: NEW! We baked your childhood 🥣
Snippet: Flavors inspired by the cereal milk you grew up on.
Headline: THE BOWL WAS JUST THE BEGINNING
Body: This one's for your inner kid. The Cereal Milk Collection is here with fruity, chocolatey, and cinnamon-swirled flavors inspired by the milk you always saved for last, baked into every bite. Perfect for snacking, gifting, or reliving your favorite Saturday mornings.
CTA: SHOP NOW